Challenge:
Flavour aimed to make his newly released music video – “40 Yrs (Official Video)” – trend as the top video on YouTube, resonating with his audience.

Solution:
Penciledge orchestrated a dynamic campaign, utilizing marketing automation for personalized engagement and a targeted PPC strategy for a wider reach.

Impact:
Topped the trending videos on YouTube Shared by over 30 top blogs -delivery over 7 million views.